Tragedy struck my house on Friday when my 120G iPod Classic wouldn't turn on. I thought perhaps I had run the battery down, so I plugged it in for 4-5 hours and then came back to it. All I could get was the Circle of Death. I can't even find a picture of it online to show you... It was a red X with a circle around it and a website address for tech support.
I called. The guy had a great bedside manner... Talked to me like I was receiving a terrible diagnosis: "Sir, I'm sorry to tell you, but everything on that iPod is gone forever. Irretrievable."
WHAT? 20,000 songs. I'm not kidding. Years of accumulating music. Yes, I had some of it backed up, but nowhere near all of it.
Long story short: Yesterday, after being informed that the damage was my fault and that my warranty would not be covering it, I was patched through to a guy who understood. I told him that this little machine was my Preciousssss. (Yes, I'm a little Gollum-like in this regard.) I said there was no way that I had ever damaged this iPod. I told him I own a MacBook Pro and that our family has had 8 different iPods over the past several years. I told him I've spent thousands of dollars in the iTunes store. I told him I had been raving to my friends and online about Apple Care.
He thought about it. And then SCORE! He said they'd be sending me a replacement. As a "show of good faith" because I'm a good Apple customer.